Kumi Kookoon.
Storefront and brand evolution for the silk bedding house, in partnership with Tallulah Willis.
The Work
Kumi Kookoon is a silk bedding house with two decades of craft behind the brand. The work was to translate that into a storefront that performed as quietly as the product.
We rebuilt the Shopify storefront with a calm editorial system — PDPs that gave each fabric room to read, collection pages that grouped by mood and use, a checkout that got out of the way. In partnership with Tallulah Willis on the brand evolution.
Built for return visits.
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The Growlers →
All work
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