LOROD.
Original website at launch for the New York fashion label, in partnership with Pentagram on the identity.
The Work
LOROD is a New York fashion label with a quiet, considered point of view. The brief was a digital home that read like the clothes — confident, restrained, easy to live in. Brought online by BIGLOW at the brand's inception.
Identity and logo design were led by Pentagram. BIGLOW delivered the website design and engineering, and stayed on as a consulting partner for ongoing campaign and seasonal work.
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