The Ivy at Home.

The Ivy at Home is the home and lifestyle extension of a Los Angeles institution. The opportunity was to translate the warmth of the room into a digital experience without diluting the brand it carries.

We worked with the team on positioning, brand extension, art direction, and a full e-commerce build. Considered storytelling at the collection level, careful product detail design, a checkout that respects the customer. Launched in time for the holiday season.